• Social media engagement is not scalable

    Remember the polls on television that allowed anyone to call a number and cast a vote on political, national and other topics? Where did they […]

  • Facebook events is a half-baked product – here’s why

    I love Facebook events. They let me and my friends to create and organize events, to keep track of any changes etc. Also, Facebook events […]

  • Do I understand why we do it this way?

    The problem is that if you can’t even explain why your own company does it this way, I am quite unconvinced that it could not be done […]

  • Amount of useful content on news sites

      Because articles covering viral videos – it’s getting old pretty fast.    

  • When the number of “likes” doesn’t mean anything anymore

    Number of likes is still one of the numbers that advertisers look at when evaluating their success on social media. Sure, it can be used, […]