Silver Hill Arts case – avoiding toxic clients and shady projects

Recently I had a very disppointing experience with a project which was offered to me by my friends. Friends who turned out to be  those kind of people who order a website, actually not knowing what is it that they want, approving the work to be done and then deciding that they no longer like or […]

October 8, 2018

Social media engagement is not scalable


Remember the polls on television that allowed anyone to call a number and cast a vote on political, national and other topics? Where did they go? You can scale a lot of things – usually it requires bigger budgets and/or change in technology. You can buy audiences and make your content reach almost everyone in […]

September 22, 2015

Facebook events is a half-baked product – here’s why


I love Facebook events. They let me and my friends to create and organize events, to keep track of any changes etc. Also, Facebook events are a great tool for our clients who organize various kinds of activities. That said, Facebook events are terrible for events that last longer than a day or are a […]

September 22, 2015

Do I understand why we do it this way?

kaboompics.com_Man reading newspaper

The problem is that if you can’t even explain why your own company does it this way, I am quite unconvinced that it could not be done better. For example, when more than a decade ago I worked with a large British newspaper company, I asked why their papers were so big. Their answer was “all quality newspapers […]

September 8, 2015

When the number of “likes” doesn’t mean anything anymore

organic reach vs paid reach

Number of likes is still one of the numbers that advertisers look at when evaluating their success on social media. Sure, it can be used, but it has lost any long-term importance. To visualise this I will simply show a picture that shows how many people you can reach through a page with 20 000 […]

August 17, 2015

Foursqare, this is quickly turning creepy


Foursquare, I have written some posts on you guys (How foursquare lost track and went for that “platform” thing) – it was a while ago, but in my opinion, still holds true. You know that you have done quite some things wrong – you tried to become a platform instead of just being a great […]

July 27, 2015

Top5 myths on Facebook communication


No surprises – well known truths put in 5 points with short explanations attached. One of the most important indicators is number of fans/followers Number of fans has lost any real connection to the number of reachable audiences. FB page owners will reach as much people as he/she will be willing to pay for to […]

February 2, 2015

Tweet analytics has come to iOS


Twitter has enabled single tweet analytics for all iOS users who are using the official twitter app. This funcionality breafly appeared during december and the disappeared. Apparently Twitter engineers were already actively testing it.

January 27, 2015

Chasing the social media dream

Screen shot 2012-05-22 at 2.11.34 PM

The American Dream is a national ethos of the United States, a set of ideals in which freedom includes the opportunity for prosperity and success, and an upward social mobility achieved through hard work. In the eyes of marketers, brands and companies social media has always been similar to the American dream – everyone can come and […]

October 17, 2014

The Load Guru