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Māris Antons

Digitālās komunikācijas speciālists, ikdienā konsultē uzņēmumus. Pārzina mājaslapu, aplikāciju un programmatūras izstrādi, digitālo reklāmas kampaņu stratēģijas, veidošanu un vadību. Pateicoties plašajai pieredzei palīdz kā ārējais digitālais konsultants vispusīgā uzņēmumu digitālajā attīstībā, kas orientēta uz racionālu un efektīvu izaugsmi.

Social media engagement is not scalable

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Remember the polls on television that allowed anyone to call a number and cast a vote on political, national and other topics? Where did they go? You can scale a lot of things – usually it requires bigger budgets and/or change in technology. You can buy audiences and make your […]

September 22, 2015

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Facebook events is a half-baked product – here’s why

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I love Facebook events. They let me and my friends to create and organize events, to keep track of any changes etc. Also, Facebook events are a great tool for our clients who organize various kinds of activities. That said, Facebook events are terrible for events that last longer than […]

September 22, 2015

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Do I understand why we do it this way?

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The problem is that if you can’t even explain why your own company does it this way, I am quite unconvinced that it could not be done better. For example, when more than a decade ago I worked with a large British newspaper company, I asked why their papers were so big. Their […]

September 8, 2015

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Foursqare, this is quickly turning creepy

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Foursquare, I have written some posts on you guys (How foursquare lost track and went for that “platform” thing) – it was a while ago, but in my opinion, still holds true. You know that you have done quite some things wrong – you tried to become a platform instead […]

July 27, 2015

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Top5 myths on Facebook communication

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No surprises – well known truths put in 5 points with short explanations attached. One of the most important indicators is number of fans/followers Number of fans has lost any real connection to the number of reachable audiences. FB page owners will reach as much people as he/she will be […]

February 2, 2015

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Tweet analytics has come to iOS

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Twitter has enabled single tweet analytics for all iOS users who are using the official twitter app. This funcionality breafly appeared during december and the disappeared. Apparently Twitter engineers were already actively testing it.

January 27, 2015

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Chasing the social media dream

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The American Dream is a national ethos of the United States, a set of ideals in which freedom includes the opportunity for prosperity and success, and an upward social mobility achieved through hard work. In the eyes of marketers, brands and companies social media has always been similar to the American dream […]

October 17, 2014

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Olympics – participants per medal per country

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Since I don’t agree that comparing country results in Sochi 2014 by their population is fair, it was interesting for me to compile a table that represents the number of participants by country needed for one medal. Enjoy! These are the results after day 10 Data: http://en.wikipedia.org/wiki/2014_Winter_Olympics http://www.sochi2014.com/en

February 18, 2014

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