Top5 myths on Facebook communication


No surprises – well known truths put in 5 points with short explanations attached. One of the most important indicators is number of fans/followers Number of fans has lost any real connection to the number of reachable audiences. FB page owners will reach as much people as he/she will be […]

February 2, 2015

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Chasing the social media dream

Screen shot 2012-05-22 at 2.11.34 PM

The American Dream is a national ethos of the United States, a set of ideals in which freedom includes the opportunity for prosperity and success, and an upward social mobility achieved through hard work. In the eyes of marketers, brands and companies social media has always been similar to the American dream […]

October 17, 2014

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Facebook’s greed killed the conversation


I had heard about it, but didn’t give it too much attention until it happened with me – Facebook page notification box has been replaced by reach data of the page’s latest posts. And there’s no option to get back notifications. It looks like this: This is bad for businesses […]

April 22, 2013

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What can we learn from Richard Wagner’s “Lohengrin”?


Last night I had the wonderful opportunity to watch Richard Wagner’s “Lohengrin” in Lithuanian National Opera and Ballet Theatre. To make long story short – it’s about love, false accusations, deceit and betrayal. The scene which got me thinking was when Count Friedrich accuses (falsely, because his wife has deceived […]

March 24, 2013

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First step in social media

I recommend starting with twitter. There are some reasons that come to mind first: • It doesn’t require a lot of resources – other social media sites require more visuals and take more time to understand how they work • It’s easy to start conversation and to speak up to […]

September 13, 2012

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Why 100 friends are worth more than 1000 acquaintances?

This is a no brainer. Every social media “expert” at any given time is ready to spill out this magical sentence: “on social media 100 friends are worth more than 1000 acquaintances” as soon as someone starts (or is about to start) bragging about the number of followers. Why is […]

September 2, 2012

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Where Twitter beats Foursquare in local pt.2

Local campaigns to get the word out about business or event Campaign or everyday activity including a well-designed hashtag can create much bigger buzz than foursquare special. Of course, rewarding loyal customers or delivering specials is foursquare’s strong suit, but they’ll have to keep innovating to prove that they are […]

August 7, 2012

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Where Twitter beats Foursquare in local pt.1

Foursquare is THE service, when we think about the combination of local and mobile. No discussions on that. Nonetheless, there are areas where foursquare falls short and twitter is there to beat them. This is the first part – from user’s perspective. Live conversations on the spot Foursquare might connect […]

August 1, 2012

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