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Do I understand why we do it this way?

kaboompics.com_Man reading newspaper

The problem is that if you can’t even explain why your own company does it this way, I am quite unconvinced that it could not be done better. For example, when more than a decade ago I worked with a large British newspaper company, I asked why their papers were so big. Their […]

September 8, 2015

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Quote from “Return on Influence”

Here’s an example of how this influence data could be used in a very real way. I saw a very interesting piece of research about how people buy iPhones. A person who didn’t know anybody who owned an iPhone was only half as likely to buy one in the next […]

September 17, 2012

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