First step in social media

I recommend starting with twitter. There are some reasons that come to mind first: • It doesn’t require a lot of resources – other social media sites require more visuals and take more time to understand how they work • It’s easy to start conversation and to speak up to people who you want to […]

September 13, 2012

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Why 100 friends are worth more than 1000 acquaintances?

This is a no brainer. Every social media “expert” at any given time is ready to spill out this magical sentence: “on social media 100 friends are worth more than 1000 acquaintances” as soon as someone starts (or is about to start) bragging about the number of followers. Why is it that talking to 100 […]

September 2, 2012

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Twitter, where are the analytics?

Twitter isn’t the only one to blame on this. There isn’t a social network which (in my opinion) would deserve a nomination for “complete and understandable statistics”. For twitter, there are three numbers I would like to see. Sources of new followers A lot of things would be more clear to a lot of marketers […]

August 14, 2012

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Where Twitter beats Foursquare in local pt.2

Local campaigns to get the word out about business or event Campaign or everyday activity including a well-designed hashtag can create much bigger buzz than foursquare special. Of course, rewarding loyal customers or delivering specials is foursquare’s strong suit, but they’ll have to keep innovating to prove that they are as good as twitter in […]

August 7, 2012

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Where Twitter beats Foursquare in local pt.1

Foursquare is THE service, when we think about the combination of local and mobile. No discussions on that. Nonetheless, there are areas where foursquare falls short and twitter is there to beat them. This is the first part – from user’s perspective. Live conversations on the spot Foursquare might connect people via locations, but they […]

August 1, 2012

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How foursquare lost track and went for that “platform” thing

Second week of June came with a surprise from foursquare. Their completely redesigned app landed and had already some good reviews from people I respect- even before I had noticed that an update of foursquare is available. Since the first comments were positive, I overlooked the fact that it took me some time to find […]

June 19, 2012

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The dangerous desire to believe in the next big thing

From time to time there comes a rising star, which quickly gets picked up by social media enthusiasts, news sites, advertisers and soon after there already are some creative „pilot” campaigns. While these campaigns create buzz around them and are great examples of creativity and benefits to being a pioneer, others quietly come to conclusion […]

May 29, 2012

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