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Hey, @twitter, here’s this one thing you should fix

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TL;DR: If protected account follows someone, that someone should be allowed to see protected account’s tweets in which this someone is mentioned. About mentions It’s no coincidence that the title of this article contains a word which is formatted as twitter „mention”. Mentions are great help to users, marketers and everyone else who uses twitter for […]

April 18, 2012

Why Facebook’s purchase of Instagram might be a good thing after all

via 4.bp.blogspot.com Instagram has been a kind of a phenomenon in a mobile photography niche. 30 million users, +1M on the day the Android app was introduced and other impressive numbers we have all read all around the web. But why it actually could be a good thing for users that Facebook bought Instagram? All […]

April 18, 2012

This is Pinterest. Now, calm down- the same rules apply

via jeffbullas.com If you have a popular website, it’s quite reasonable to believe that you are already represented on this hot thing called “Pinterest”. And that’s good- it’s free traffic! First things first: users there love fresh, good and relevant content. Easy- the same rules as on other social networks. What should you do now? […]

April 18, 2012

Few thoughts after the #LattelecomTV event/discussion

First of all, thanks to Lattelecom for the initiative and the event (under the hiperlink there are visual materials from the event). While I was a bit sceptical about almost everything throughout the event, after some thinking I’m sure that it was worth it. One of the first and main things that were stated: television already […]

April 18, 2012

News & Social Media. Relevancy & Content Localization

This blog post is intended to be about relevancy. I got thinking about this subject when I noticed how Latvian web news outlets are limiting themselves in social media, but that doesn’t mean that these same ideas can’t be used when thinking about how to deliver brand’s content in a way that’s relevant for the […]

April 18, 2012

How to make brand more personal on social media (twitter)

Today, after noticing that initials in the end of every @Bitelv‘s tweet annoy me a little bit, I tweeted that I don’t see point in doing so, especially when 99% of tweets are written by the same person. It sparked quite an interesting discussion whether it shows more personal attitude towards brand followers and other […]

April 18, 2012

Is Draugiem.lv the place to grow social media presence with content marketing?

Lately there is a visible increase in number of blog posts about social media scene in Latvia. Overall, I believe that it is a good sign. Deep, professional conversations about this field is what Latvian social media scene really needs. The one problem with these blog posts is that as far as they are about […]

April 18, 2012

Brands need to evolve culturally and become social brands

via adage.com via: http://adage.com/article/digital/facebook-101-brand-worth-a/232399/# As Jeff Benjamin said, “Brands need to evolve culturally and become social brands. When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in 2011. If that brand wants to survive, it needs to become a […]

April 18, 2012