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My Instagram’s tipping point

Not so long ago (in the middle of December) Instagram changed their “Terms of Service” which created a massive uproar between users and media. A lot of users and even brands threatened to leave the service. Some really did leave (National Geographic, for example). This wasn’t the first time Instagram was unable to please everyone.  […]

februāris 4, 2013

Jaunumi draugiem.lv zīmolu lapu frontē jeb kā mani patīkami pārsteidza

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Patiesībā, gribu arī iemest akmeni Latvijas internetiāņu dārziņā. Gaidīju rakstu no 7guru.lv un citiem pašmāju sociālo mediju un tehnoloģiju blogeriem (piemēram, parasts.lv vai krizdabz.lv), bet tā arī nesagaidīju. Būtu retvītojis, ja kas. Iespējams, ka uzrakstījis arī komentāru. Paši vainīgi! Tātad, ne reizi vien esmu kritizējis, apšaubījis un uzdevis jautājumus par draugiem.lv un satura mārketinga iespējām […]

janvāris 14, 2013

You don’t have to be on social media to reap its benefits

At first it might sound strange. Even ridiculous. But it’s not. Not always the best social media strategy is to be on social media. Of course, it helps to have your own communications channel, to grow your regular audience and to have a place where your customers can speak directly to you. But this post […]

janvāris 3, 2013

Don’t be afraid to cannibalize your own products and services

This post is written with digital products/services in mind, but these thoughts can be applied to other (offline) businesses as well. Your competitors won’t be afraid to do this for you It’s nice to have a steady stream of income and to feel safe about the future. The thing is you shouldn’t. This has happened […]

janvāris 3, 2013

This is why friend lists/groups/circles don’t work

Just lately* more and more of my friends have started to use Facebook more and there is one pretty interesting trend that has got me thinking about bigger things on how social networks operate — my friends are creating one FB group after another and the same happens with FB chats which are created for […]

janvāris 1, 2013

Twitter has added new (and very nice) background formatting options

Yeah, for some time we have struggled to understand, how much space we have on twitter’s background for use of passing on various kind of information. Since the background images have been fixed to the left side of browser’s window, it hasn’t been an easy task. There was no “one size fits all” option.  Now, […]

decembris 26, 2012

Has Facebook devalued its own features?

As a marketer I’m always following shifts in social media and other digital channels. I’ve always been a big fan of content marketing, but for know it seems that content marketing is and should be moving away from social networks (in this article it’s more about Facebook). Let me give you a few points to […]

decembris 18, 2012

Twitter vs. Instagram – why it doesn’t make any sense

There has been some speculating on why this is happening and what consequences this might bring for twitter, Instagram & Facebook. Last week I also commented on this matter for Latvian PR news outlet – 7guru.lv. It started as a somewhat logical action from the twitter – they removed their integration in the popular photo […]

decembris 17, 2012

Iemesli, kāpēc Tev vajadzētu nobalsot par #AtrastsInterneta

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Iesākumā atzīšos, ka pazīstu raidījuma (jeb šova, kā viņi paši sevi dēvē) veidotājus. Vai drīzāk – zinu viņus, esam paziņas. Lai arī piektdienu vakaros un uz ielas sveicinamies, par “Atrasts internetā” ar viņiem īsti runājis neesmu. Atzīšos arī, ka man ļoti patīk tas, ko viņi dara un es ar visām četrām viņus atbalstu. Zemāk daži […]

novembris 18, 2012

Fill your profile information

This should go without saying, but I still see a lot of bad examples out there. From time to time I check my follower list and sometimes it really surprises me how many words some company use just to tell nothing.  “We sell clothes”, “we organize events” or “we fix your homes” will suffice. Don’t […]

novembris 5, 2012