What started off like a simple (can’t find the right word) question
Gained attention of someone involved & earned a witty answer
Which had to be complimented
And then came the best part (of this conversation)
That’s it.
That’s how even big and established brands can be funny & relevant without going too far. At this situation AMC Theatres could’ve not bothered and everything would’ve been alright This time they did and these two brands instantly became a part of a lot of conversations.
Seize the opportunities when you see them! ;)