Brands need to evolve culturally and become social brands

via: http://adage.com/article/digital/facebook-101-brand-worth-a/232399/#

As Jeff Benjamin said, “Brands need to evolve culturally and become social brands. When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in 2011. If that brand wants to survive, it needs to become a more social brand and figure out how to communicate socially.”